There are two types of people: the Bookers and the dreamers. Bookers know that dreaming won't get you anywhere. And while most people are stuck daydreaming about their next vacation, Bookers are out there living it.

The ‘Be a Booker’ concept helped win Anomaly the Booking.com business and it represents a total repositioning for Booking.com. It was also my first pitch win since joining Anomaly.

I got to work on this pitch under the amazing Amanda Brencys and Ivan Azevedo and came up with concepts, executions, brand acts for different territories.

Be a Booker Anthem

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