In the wake of the Rio 2016 Paralympics, our Paralympians are more underfunded than ever.
Under Armour, known for their sponsorships, will sponsor Paralympians by donating a portion of all sales to
fund their journey to the 2020 Paralympic games.
Modified handicap parking spots will be placed near athletic stores where Under Armour apparel can be purchased.
Our window display will raise awareness about our cause and drive shoppers inside stores.
Clothing tags will come with stickers that can be used to display support for our Paralympians.
Art Director: Skylar Williams
Copywriter: Chiyeung Lau