The number of priest have been on a steady decline.
So how do you convince people to consider the priesthood?
By making them realize that they've been calling out to God the entire time.
Now follow the signs!
We'll place these in locations where commuters going to work can easily see them.
To directly engage with prospects, we went on Twitter to find people who were unhappy with their jobs. We found many. Most of them were already calling out to God, so we reached out.
Art Director: Katherine Stewart
Copywriter: Chiyeung Lau