How do we get people to embrace the new Playboy as a serious journalistic publication?

By letting them know that journalism has always been at the forefront of the magazine.

 

Print

Centerfolds will be placed inside other magazine publications. Readers will expect a centerfold of the traditional Playboy Bunny. But they'll see something totally different. 

Click on photo to enlarge. 

DIGITAL

Famous Playboy interviews will be featured on Snapchat's Discover page 

 
 

OUTDOOR

Touching one of the lips will lead you to one of Playboy's many famous interviews. Apple Pay and Google Wallet technology will allow you to purchase a digital copy of the interview and have it sent directly to your email.

 
 

Copywriter: Chiyeung Lau

Art Director: Katie Coward