How do you get young people in NYC to play the lottery?

By showing them a side of NYC that is more comfortable than their tiny apartment in Brooklyn.

 

Direct Mailers

Parody postcards that feature the "exotic side" of NYC are sent to young New Yorkers who live in cramped apartments.

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Social

When you win the NY Lottery, you need to make sure you understand the language of the new world you’re about to enter.

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Outdoor